Just when you think you did a hell of a job coiffing your locks in the morning, you see someone make an entrance into the Flaunt offices looking like the newest coolest bitch in town ‘cause her hair has that extra edge to it. And you're like damn. You’re going to need a new product to knock the Queen Bee from her hive-perch.
Boasting “the perfect amount of control” and unparalleled versatility, Semisumo, the newest member of Bumble and Bumble’s Sumo Family, brings circumstantial adaptability to stylist, laymen, and multi-taskers like ourselves. Part oil, part wax and softer than its older brother, Sumotech, the pomade can be used as part of a daily ritual or for styling a photo shoot, or for a quick redo in our bathrooms while a portrait of Robert Downey Jr dressed in nothing but a leopard fur coat and mean shades stares down at you. That’s a lot of pressure. A lot. But have no fear! Semisumo provides both control and flexibility without weighing down your hair.
We first tried the product on our fashion editor on a day when her hair was decidedly well-behaved and needed only minimal flyaway calming and a bit of shine. The result was a neat, polished bob that smelled absolutely amazing. Good hold, good separation, and oh my God, that smell. It was like fresh-squeezed lemonade mixed with a bit of rosebud salve and a lot of deliciousness. The smell alone makes Semisumo worth a try (admission: She rubbed a bit of the stuff on her pulse points before stepping out the door).
For the best of both worlds, pick up Bumble and Bumble’s Semisumo hi-shine, lo-hold pomade and give your hair the opportunity to change more times in a day than Anna Wintour’s wardrobe.
Written by Connie Shen