Four reasons why we love Opening Ceremony:

1. For carrying some of our favorite designers like Band of Outsiders, Patrik Ervell, Alexander Wang, Comme des Garcons, Jeremy Scott, and Proenza Schouler.

2. For awesome collaborations with Chloe Sevigny, Levis, Pendleton, Keds, and Terence Koh, who graced the cover of Flaunt's last issue.

3.  For bringing together the Dirty Projectors and Solange Knowles to perform Knowles' version of "Stillness is the Move"

4.  For the awesome and talented owners and founders, Humberto Leon and Carol Lim. 

This new 2-part short documentary by Spike Jonze elaborates on what makes Openening Ceremony...well, so awesome.  It's amazing that what started as a "hang out" has become the coolest retail space since...well, ever.  Watch below and become a believer.  (Not to be missed:  Fake twin-speak, Lim crying on command, Solange Knowles w/ the Dirty Projectors)