[Bruno Magli’s](https://www.brunomagli.com) Spring Summer 2020 campaign features icon, Tony Ward, amidst the unique vistas and panoramas of Joshua Tree, California. The Italian heritage brand, founded in 1936 in a small basement in Bologna, takes us on a voyage across the sullen desert backdrop with a seductive new collection of footwear and timepieces. With a flair of of vintage sophistication, the campaign connotes a time of longing, lounging, of being ever present in the wondrous open desert.
Photographer and director, [Juankr](https://www.instagram.com/juankr_/?hl=en), whose work has appeared on both the covers of _Elle_ and _Harper’s Bazaar_ amongst others, created a handful of short films to support the photos. We enter a dream, where we fill in the blanks, as we follow our lead and imagine his adventures and reflections. As the music rolls and sun dips below the horizon, the limitlessness is palpable.
[Bruno Magli](https://www.brunomagli.com/) | Spring Summer 2020 campaign starring Tony Ward
[Bruno Magli](https://www.brunomagli.com/) | Spring Summer 2020 campaign starring Tony Ward
Photographer and director, Juankr, whose work has appeared on both the covers of Elle and Harper’s Bazaar amongst others, captures the iconic Tony Ward in both an alluring group of photographs and a series of short films. There is an uncompromising ease and languid air in the sophisticated cool the brand leads with this season.
We enter a dream, where we fill in the blanks, await our lead, imagine his adventures and admire his style. We envision him hand in hand with Sophia Loren as the music begins and the sun sets on the horizon.
[Bruno Magli](https://www.brunomagli.com/) | Spring Summer 2020 campaign starring Tony Ward
[Bruno Magli](https://www.brunomagli.com/) | Spring Summer 2020 campaign starring Tony Ward
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Photographer: Juankr
Stylist: Mui-Hai Chu
Groomer: Erica Reiss
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