There’s no denying that social media has become an integral part of everyone’s lives today. Moreover, it has also become a principal player in business growth, especially in branding. According to Giovanna Silvestre, social media is not a social tool anymore; it is now a core necessity in every industry. Looking at the world right now, most consumers are online, and any business that ignores that audience is hurting its chances of growth.
“Social media helps brands and organizations to connect with their audiences. It is a very relevant part of any business’s marketing and growth strategy,” says Giovanna Silvestre. Here, she lists some of the factors why brands cannot afford to ignore the value of social media in 2021.
* **Brand awareness:** Through social media, enterprises can promote their brands and improve their visibility. “This means reaching more potential clients,” explains Giovanna.
* **Customer engagement:** “Consumer behavior is in constant flux, and to cater to this, you need to go where the consumers are,” explains Giovanna. Social media is the perfect medium to have two-way connections with customers, build a rapport with them, and give your customers a voice.
* **Establishing your personal brand:** Your brand identity and image are tied to the public’s perception. Giovanna says, “Social media is among the best ways to establish your personal brand and build your reputation.”
In addition, Giovanna Silvestre also notes that social media gives brands a voice on any number of issues. It gives businesses platforms to champion the causes they support. This then leads to conversations around these topics and support from users from all parts of the world. Social media has also become a hiring tool as it gives businesses access to potential employees and a wider talent pool.
Giovanna Silvestre opines that the use of social media by businesses in every sector has humanized brands and organizations, bringing them closer to their audiences and making them more relatable. By sharing company news, you can impact the culture of your brand and facilitate its growth. And as far as competition goes, Giovanna also notes that social media will help you keep an eye on what your competitors are doing and how you can do better.
“Social media is not meant for only tech brands,” concludes Giovanna Silvestre. “In today’s age and market, it is an excellent resource for brands in every industry.”
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