Lucas Genova is an entrepreneur, PR strategist, social media influencer, and marketing expert. He is the founder and CEO of High Roller, a leading social media agency, and the owner and operator of several prosperous e-commerce brands. Genova offers creators the tools, skills, knowledge, and confidence to become industry leaders and pioneers in their development. His specialty cuts across digital marketing, brand management, visibility, and the development of unique media strategies, including social media verification among a host of other services.
Lucas grew up in Dutchess County, NY, where he was born. In 2018, he enrolled in university, where he intended on earning a bachelor’s degree in business. During his undergraduate years, he sold clothes, sneakers, and other merchandise. Although two years into his education, Genova was more focused on his business endeavors. He decided to leave school to follow his passions and pursue his entrepreneurial path. Lucas continued doing everything from building websites to managing social media accounts. He truly understood the importance of producing content that reflected branding, and the idea of making money online consumed him. With a passion for helping others, Lucas realized his vision of providing online branding services to customers.
Today, High Roller is a leading internet personality that controls a portion of the social media scene. High Roller, so far, has worked with numerous prestigious clients, and thanks to its identity as a brand that favors building close relationships, Lucas has been able to secure publications like Forbes, Time, and Entrepreneur to amplify the images and stories of his clients. Despite his young age, Genova leads an impressive professional career, having mentored hundreds of people toward their digital success.
Lucas has received various honors through his proven success in brand development and marketing, including being hailed as one of the top personal branding experts. In addition, he has assisted countless people to reach their business goals, attract clients and customers, increase their followers, and get more sales. According to Lucas, his goal with High Roller and each of his internet ventures revolve around helping people; in his words, “High Roller is not a business; it’s a lifestyle. It’s changing the way people see themselves and each other. It’s creating opportunities that go beyond what people thought was possible.”
Lucas’ influence in media and marketing transcends digital spaces and social media, seeing as he has served in advisory roles to many rising and established entrepreneurs, business figures, athletes, fitness coaches, musicians, social media influencers, and non-profit organizations. In the coming years, Genova hopes to scale High Roller to greater heights and provide its groundbreaking services to people who want to make their brands well-known and need an extra push to get that started.
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