MCM, has kicked off 2021 with the launch of its Spring/Summer 2021 campaign, ‘Techno Jungle’, inspired by the convergence between natural and virtual. Now represented by KWT Global, the German luxury fashion house embarks on a journey to the geomorphic, traveling into an augmented safari where the organic meets the digital.
“Our Spring Summer campaign celebrates the journeys our consumers take across imaginary, physical and digital domains toward new frontiers of self-expression, self-discovery and co-creation within a new universe - a (MCM)verse. Our new space empowers the ways our tribe remain interconnected today, through shared values, attitudes and experiences which transcend borders, timezones, ethnicities and genders.” says Dirk Schönberger, Global Creative Officer of MCM.
From rich landscapes and techno tundra to colorful cyber-scenery, MCM introduces a utopian universe where fantasy and reality coexist.
Talent: Aria Lilith, Désiré Quadjo Mia, Yuuki, Debbie Doeson, Aselia Toktorova
Lead CGI Artist: Manuel Carvalho
Lead Photographer: Mathilde Agius
Stylist: Marc Goehring (032c)