Liz Kennedy is the TV Beauty Expert turned Influencer who is evolving with the times and shaking up the beauty industry as a result. After her successful career as an On-Air Beauty Expert, a Host and Producer on The Steve Harvey Show, and her time as the face of Super Model Cindy Crawford’s Meaningful Beauty Skincare Line on QVC, Kennedy is quickly amassing a huge audience on TikTok and is solidifying herself as one of the most popular TikTok Beauty Influencers. It makes sense that Liz is an early adopter of TikTok; she has always been committed to reaching her audience where they are as well as keeping her own ego out of her creative process.
In TikTok, Liz may have found her perfect platform to create new content as well as reach and grow her audience. Liz is investing in her TikTok platform because she wants to strike while the iron is hot as well as gain more market share with younger demographics. The video-sharing social media network has quickly become one of the fastest-growing social media platforms on the market and it is considerably popular with younger demographics. Liz’s decision to try the platform early on was a risk that certainly paid off, despite what her peers may have thought in the moment. Currently her popularity on the platform continues to grow, attracting viewership on her videos of hundreds of thousands if not more than a million views. More importantly, she is part of a class of creators bringing novel educational and professional content to the app.
Liz has no plans to slow down. She believes that TikTok’s arc will parallel Instagram’s. Just like how when Instagram first got popular the app mostly consisted of selfies and amateur content, but eventually evolved into one of the most important professional media platforms on the planet, Liz believes that the ‘frivolous’ and ‘fun’ nature of TikTok will quickly evolve into a professional media juggernaut. Being the trendsetter she is, Liz Kennedy was not only one of the first beauty experts to take TikTok seriously, but she was also one of the first wave of creators creating educational and business content on the platform. By recognizing that TikTok’s organic growth potential and by astutely influencing trends, Liz Kennedy is growing her audience and brand at an incredible rate.
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