Social media platforms have become a huge marketing asset for businesses, thanks to digitalization. With more brands using social platforms to connect with their audiences, Natalie Monroe has observed some trends that aren’t working in favor of brands and organizations.
Natalie has built a successful brand by leveraging digital platforms. Where most people post content and leave it at that, Natalie says there’s a lot more to do to keep audiences engaged and grow your visibility and presence in the online world.
It takes work to build a successful online platform with an engaged audience that enjoys your content. Here are three practical ways Natalie Monroe recommends you go about it.
**Share more video content**
While visual content works great, the age of short 15-30 second videos is here. This has changed how audiences consume content online. To grow your engagement and following, you need to cater to what the audience wants. TikTok style video clips are now top-rated, and to remain relevant in the digital space, you need to jump on that. Natalie, however, says that this is not a replacement for other visual content.
**Hold contests**
Contests are a great way to connect with audiences and get them to engage with your posts and pages. Social media contests are fun, engaging and a great way to learn more about your audience's likes and dislikes. Another caution from Natalie, regular contests are good to do but do not overdo them. Promote the contest to a broader audience and use an interactive tone to caption it.
**Interact with your audience**
According to Natalie, this is where most brands and organizations drop the ball. Once you post content, reply to your followers, comment and like their replies to keep your platform interactive. When it comes to responding to fan messages and support issues, audiences expect a response within an hour to 24 hours at the latest. To give your followers a great user experience, respond in time and recognize those who share your posts.
The social media landscape is buzzing with activity, and to set yourself apart, you need to give your users a fantastic experience. Natalie Monroe stresses the importance of applying the tips they have shared above to grow.
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