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How Oren B. Segal Leveraged Social Media To Thrive During A Global Pandemic  
![Alt Text](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1630686137624-UKU70B0VNLP001M22AGP/Screen+Shot+2021-09-03+at+5.21.55+PM.png) The COVID pandemic has greatly impacted many industries, and fashion is no exception. It has caused a global economic meltdown, resulting in a huge setback to the fashion industry. The pandemic has had disruptive consequences from designers to retailers. The restriction of movement and gatherings meant limited shows forcing designers to hold on to their new collections. This came at a time when the industry was still in a long battle with accusations of being exploitative and somehow unsustainable. Oren B. Segal, a model, outfit curator, and fashion blogger, was affected by the pandemic. Oren was a fashion enthusiast from a young age and wanted to be part of the fashion industry. Oren is living his dream, making major moves, and says that he has established himself as a fast-rising independent fashion influencer. Throughout his endeavors in the fashion industry, Oren has learned how to embrace and turn challenges into opportunities. He has had to learn how to deal with excessive pressure and competition while maintaining his focus. He felt the bar was being raised too high, forcing him to work extra hard. However, that work ethic is now paying off. So, when COVID struck, Oren was nervous like everyone else but his belief in himself was never shaken. He maintained his calm and embraced the uncertainty and set about preparing for any situation that may arise. It was a difficult time for him, but he chose to stick to his sense of fashion. Working as a freelancer had exposed him to the real fashion industry, and he had learned how to push his brand at all costs. Oren’s positive mindset guided him to view the situation differently. The pandemic provided him with an opportunity to pursue more changes in his fashion style. He had the time to focus on his sense of fashion and determine how to scale his style. He has also built a brand that is independent of the industry trends, a factor that proved to be vital during the pandemic. Being unique and having a steadfast belief in his abilities have been his primary motivation, and he doesn't intend to relent. He is working diligently to push his brand and hopefully become a household name in the near future. To achieve this, he is looking forward to collaborating with the industry's biggest designers, modeling agencies, and photographers. It's also part of his plan to inspire other talents to be brave in their work. He believes that thousands of skilled fashion enthusiasts fail to experience their full potential simply because they tend to follow trends. For Oren, a creative mind should be free to experiment and bring creativity to life. Embrace your uniqueness and find ways to express your ideas and display them to the world; only then will you be influential.