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fashion
Seoul Fashion Week 2022 | Digitally Celebrating 600 Years of Seoul Culture

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SLING STONE at Seodaemun Prison Hall

Seoul Fashion Week returned this year with a digital twist; through Wednesday October 7th until Friday October 15th, 37 online fashion shows will premiere on the event’s official webpage, featuring a range of high end brands, both old and new.

TIBAEG at Botanical Garden PH

Filmed and broadcasted at a range of historical landmarks in the city, including the National Palaces, Seoul Fashion Week 2022 captures not only the current fashion trends in Seoul, but also the city’s heritage and history at large. The collection will begin and end with performances by famous domestic artists, including hip-hop artist DPR Live and singer Heize. K-pop celebrity, KAI, famous for being a member of the group EXO, was selected as this season’s Global Ambassador for Seoul Fashion Week. As the face of the event, KAI will appear in promotional advertisements wearing the featured brand, BMUET(TE), helping to gain traction for the brand both domestically and internationally.

MUSEE at Gyeongbokgung Palace

The event will close with a film by Vegan Tiger, the very first vegan fashion brand in Korea. A newer brand on the rise, Vegan Tiger has quickly established a name for itself in the Korean fashion industry, worn by famous artists such as Rosé of BLACKPINK, HyunA, Tiger JK, and ITZY members Ryujin and Yuna. Vegan Tiger Spring Season 2022 marries the brand’s chic streetwear style with its sustainable and cruelty-free branding.

VEGAN TIGER at Gyeonghuigung Palace