Lifestyle brand [Sporty & Rich](https://www.sportyandrich.com) just announced a partnership with Los Angeles’ [Sunset Tower Hotel](https://www.sunsettowerhotel.com), using their iconography for a capsule collection of gender-neutral clothing. The collection mixes aesthetically pleasing palettes with maximum comfort, and offers crewnecks, hoodies, shirts, sweatpants, shorts, tote bags and slides in brown, lavender, cream, and greys.
Sporty & Rich was founded by [Emily Oberg](https://www.instagram.com/emilyoberg/?hl=en) as a print magazine, covering design, love, and creativity, but expanded into a unisex comfort brand with simple and thoughtfully designed products. They value product longevity over cheap materials and short-lived relevance, paying mind to environment.
The Sunset Tower Hotel, known as the unofficial epicenter of Hollywood, is a chic, elegant hotel designed to give tourists an up-close and personal view of Los Angeles, dropping them right into luxury. After a facelift in 2018 to keep up with the popularity of the Tower Bar, owner [Jeff Klein](https://www.sunsettowerhotel.com/jk-hotel-group) included a 7,000 square foot gym, the Joanna Vargas Spa, a new bar, a reimagined hotel restaurant, and an updated pool area.
The collection is available now exclusively on the [Sporty & Rich](https://www.sportyandrich.com) website and Selfridges.
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