The L.A. based fem-focused eyewear brand [LULA PACE](https://www.instagram.com/lula_pace/) visited Hollywood haunts to find Freddy Krueger, Spiderman, Hulk, Edward Scissorhands, The Mad Hatter, and others shading their eyes from the Boulevard’s illustrious glare. The brand’s cast for its latest campaign includes superheroes and villains who frequent Hollywood Boulevard.
The rich texture and characters of Los Angeles provide a backdrop for LULA PACE’s latest drop and accompanying campaigns. Their debut campaign, ‘Dreams & Nightmares,’ was shot by frequent Flaunt collaborator L.A. based film director and photographer Dana Boulos. Boulos also directs an ongoing photo series named “LULA LOVES” that highlights female creatives all based in Los Angeles, and has including Flaunt faves Emily Labowe, Billie JD Porter, Jaime Ridge, and Brooke Wise.
LULA PACE launched this year with three product styles in Drop 1, the DOT, the LUX, and the SOPHIA, as seen on Freddy Krueger and his freaky friends. Drop 1 is now available on the [LULA PACE website](http://lulapace.com) and [Peri.A](https://peri-a.com).
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Photographed by DDMMYY studio and Dani Drasin