You might have noticed the trend with brands having brand ambassadors, the face of the brand. You also know by now how important it is to connect with your audience, especially given the fast pace of the digital space. Connecting with your customers and potential customers will help you succeed in your marketing campaigns. Tim Da Jeweler points out the importance of including a human face in your marketing strategy.
Timothy Long Jr., also known as Tim Da Jeweler, is a luxury jeweler and the mind behind TSV Jewelers. Being a self-made luxury jeweler and designer has not been an easy journey, given that he transitioned from being an insurance agent. Still, it has paved the way for his success and opened him up to learn more about the business.
Gone are the days when all focus would be on Brand-to-Customer (B2C) or Brand-to-Brand (B2B) (Business-to-Business) communication. The digital space now demands a Human-to-Human approach (H2H). People are more inclined to connect with brands that offer a strong human connection.
During his time as a jeweler and designer, when he had to market his pieces, Tim Da Jeweler has realized the importance of putting a face to your brand. This includes:
* It gives your brand identity.
Of course, your logo gives you an identity, and that’s part of it, but having a human representative of your brand helps cement this identity. Without a face, your brand appears impersonal and cold. People want to connect with other people and human qualities. Having this will help people identify your brand and regard it as friendly and relatable.
* Your brand becomes memorable.
A lot of people remember visual things more than they remember words. Memory studies show that humans remember faces easier than they remember names. A human aspect of your brand is easy to recognize as it is accompanied by unique personality traits and a mental image that consumers create once they see the character. A human persona is a bridge between you and your audience.
* It makes you easier to trust.
It is easier for people to trust a brand when they can put a face to the name and know that there’s a face behind the brand. Consumers today trust people and the relationships they build with them; they don’t trust companies. To become trustworthy to your audience, you need to have a face, relatable, likable, and human.
**How do you create that human connection?**
* Choose a face for your brand. You need a polished spokesperson and stand out; you can’t just have anyone as the face of your brand.
* Let people see you. Having a face doesn’t mean only posting images. You need to be visible, appear on videos and interact with audiences through public events.
* Be consistent. One event, video, or photo op won’t nearly be enough. It would be best to build relationships over time. Therefore, you should get a long-term brand spokesperson.
Following in Tim Da Jeweler’s footsteps, a tested and proved path to success, you are sure to win with your marketing strategies when you pick a human approach.
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