F L A U N T
Exciting news is on the horizon for skincare lovers and Disney enthusiasts alike! H2O+, the brand renowned for its marine-based ingredients and clean beauty ethos, is making a grand comeback under the fresh moniker—Queen. This revival follows a successful fundraising effort and substantial investments, primarily driven by Disney. After previously announcing plans to shut down operations, H2O+ is turning a new leaf, and the journey ahead looks promising.
Let’s take a stroll down memory lane. Founded in 1989 by Cindy Melk, H2O+ quickly became a household name in the beauty industry. The brand was celebrated for its innovative use of marine ingredients and commitment to effective skincare. At its peak, H2O+ products graced the shelves of over 2,000 retail locations across 22 countries. Its focus on simplicity and the natural benefits of sea-based ingredients created a loyal following.
The brand gained even more prominence in 2006 when it became the official bath and body amenities provider for Disney resorts and Disney Cruise Line. Can you imagine the delight of guests using H2O+ products during their stay? That signature blue packaging added a touch of luxury, making every hotel visit feel special.
However, not all was smooth sailing. In recent years, H2O+ struggled to keep up with an increasingly competitive market. Even after being acquired by Pola Orbis in 2011, the company faced challenges in adapting to changing consumer preferences. By mid-2023, H2O+ announced it would cease operations by the end of the year, citing an "extremely difficult" business environment.
Just when it seemed like curtains were closing for H2O+, Disney stepped in as a knight in shining armor. With nearly two decades of collaboration under its belt, Disney made the bold move to invest in and relaunch the brand. This partnership aims to breathe new life into H2O+, which will now operate under the name Queen.
This collaboration makes perfect sense. Disney is committed to maintaining a luxurious experience at its hotels and cruise lines. With Queen, guests can continue enjoying high-quality bath and body products during their Disney vacations. It’s like getting a little piece of paradise right in your hotel room!
As part of the relaunch, Disney has started rolling out new product designs at select resorts. For instance, guests at Disney’s All-Star Music Resort are already spotting fresh, modern bottles for products like Sea Salt Body Wash and Sea Marine Shampoo. These new bottles feature elegant Mickey-shaped filigree that nods to Disney's signature style. Plus, they’re refillable, making it easier for housekeeping Cast Members to keep the products stocked while preventing guests from taking them home. Talk about eco-friendly!
The transition is also underway on Disney Cruise Line ships, where the iconic H2O+ branding is being replaced with the new Queen packaging. Rest assured, the essence of H2O+—its commitment to marine-based ingredients and clean beauty standards—will remain intact.
The rebranded Queen line is set to offer a luxurious twist on beloved H2O+ products, focusing on high-quality marine ingredients. Initially, you’ll find Queen products exclusively at Disney resorts, on Disney Cruise Line ships, and through select online retailers like Amazon, where limited stock of H2O+ products is still available.
While the exact relaunch date hasn’t been pinned down, industry insiders are buzzing with excitement and speculate that Queen will make its full debut by mid-2024. With Disney’s backing, the brand is poised for a strong comeback, possibly even expanding into new skincare innovations.
A New Chapter for a Fan Favorite
For devoted H2O+ fans who felt disheartened by the brand's impending closure, this relaunch as Queen brings a breath of fresh air. It represents a chance to continue enjoying the products they love, now with a modern twist. The partnership with Disney ensures that Queen not only upholds the high standards set by its predecessor but also embraces new opportunities for growth and innovation.
In conclusion, the revival of H2O+ as Queen is more than just a rebranding; it’s a celebration of resilience and innovation.Thanks to the support from Disney, this beloved skincare brand is set to make a powerful comeback, inviting both loyal customers and new fans to experience its luxurious offerings. So, get ready to pamper yourself with Queen’s refreshing products—because good things come to those who wait!
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