Adam Cohen, a 21-year-old entrepreneur, is making waves in the advertising world with his startup, STIC, which turns everyday vehicles into mobile billboards. By utilizing simple, removable stickers, STIC offers drivers the chance to earn up to $0.14 per mile, creating a lucrative opportunity for those regularly on the road. Launched with $1.55 million in pre-seed funding at a valuation of $16.8 million, STIC is poised to disrupt traditional out-of-home advertising while benefiting drivers and brands alike.

Cohen’s inspiration for STIC emerged from recognizing an untapped potential in leveraging the miles driven daily for innovative advertising. The platform uses advanced tracking technology, enabling brands to gather precise data on their campaigns and ensuring that drivers’ efforts are rewarded effectively. This approach bridges the gap between digital and real-world advertising, giving businesses a fresh channel to connect with hyper-local audiences.

STIC has already gained traction in California, with plans to expand to New York and Las Vegas. Cohen’s vision emphasizes not only financial benefits for drivers but also a focus on eco-conscious initiatives. Encouraging the participation of electric and hybrid vehicle owners, STIC supports the growing movement toward clean transportation, aligning its mission with broader sustainability goals.

With STIC’s innovative model and a growing community of drivers and advertisers, Cohen is reshaping the advertising landscape, blending technology, gig economy opportunities, and sustainability into a single platform.

As STIC prepares for further expansion, it stands as a testament to Cohen’s ability to combine entrepreneurial vision with social impact, marking him as a leader to watch in the evolving world of advertising and technology.

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