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Alma de Ganay signs with Je Suis Casting as Visual Communications Director

Written by

Jorge Lucena

Photographed by

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Je Suis Casting has hired Alma de Ganay, a rising talent in the world of fashion. In her new role as Visual Communications Director at the agency, Alma is expected to take it to greater heights and help enhance its current momentum into becoming a household name in the industry.



Alma boasts an impressive creative resume that spans many different fields. Her journey began in art and fashion, but it was during her time in New York that she truly made a name for herself.  Iconic New York designer Maryam Nassir Zadeh tapped de Ganay to work on the PR front, as well as collaborating on the visual merchandising of the brand.  She has since worked together with renowned photographer Brianna Capozzi for the art project On The Nose – an initiative that combines selling handcrafted ceramics with giving back to charities based in New York City. 

 Eventually, her creative instincts led her into music, where she worked with Julian Casablancas and his band The Voidz on the campaign rollout of their single “All The Same”.

About Je Suis Casting Founded by Austrian casting director Franziska Bachofen-Echt in 2022, Je Suis Casting has already caused quite the stir throughout the fashion industry. The agency scouts for raw and edgy models who have gone on to feature in campaigns for Balenciaga, Vivienne Westwood and Stone Island.    

For the founder, beauty is more than just looks – it’s about a feeling. "I’m looking for friends or potential friends," she says, with a wink to her own intuitive and flirty approach.   

She has never been afraid to take risks, and with a brilliant name for her company such as Je Suis Casting (I am Casting), a new big player on the casting scene was born. On the agency’s Instagram, you’ll find the coolest faces that will soon be gracing the big billboards. Je Suis Casting is more than just a casting agency — it’s a creative incubator where limited edition garments are designed, bold editorials crafted and unforgettable campaigns launched. The collaboration in 2023 with the legendary photographer Richard Kern is just one example of how they continue to push fashion’s boundaries – always with panache and a healthy dose of unpredictability.   

With Alma de Ganay joining the team at Je Suis Casting, their visual storytelling is bound to take on an idiosyncratic spin. She will work closely with the Franziska to oversee and execute her vision of the brand. Alma will also be fostering and expanding strategic partnerships for the company as well as pitching creative concepts and campaigns.   

One thing is certain, this agency is changing the game for fashion — and they’re doing it smoothly and stylishly.

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