Swiss manufacturer Audemars Piguet has officially debuted their newest concept, the Atelier des Établisseurs, inspired by a lineage of fine craftsmanship. Appearing at Geneva's Watches And Wonders event this week, the brand's House of Wonders exhibit seeks to honor the history of timekeeping, while showcasing a commitment to cutting-edge ergonomic and material developments. The House of Wonders aims to provide an immersive and informative experience for its guests, featuring interactive rooms designed to represent the designer's core values. In line with the collection’s theme of longevity, historic and contemporary pieces are placed beside one another as a means of capturing the spirit of reinvention within tradition.

In collaboration with the Watches and Wonders In The City program, the brand introduces the AP Lab, running from April 8th to June 28th at the Pont de la Machine. This hands-on experience aims to foster widespread appreciation for the creative process of watchmaking, focused on themed games and activities which simulate the craft.

Audemars Piguet will also be premiering their Inside the Dream documentary at the Palexpo on April 15th, offering a visual display of their artisans’ innovative methods.