Once hidden from view, men's underwear has emerged as a prominent & personal statement for the thousands of customers that aussieBum counts as its global supporters worldwide. The brand's mesmerizing underwear and swimwear make them impossible to ignore from the bedroom to the beach.

At the forefront of this men's fashion revolution is aussieBum, a trailblazing brand defying conventions with its attention-grabbing collections and masterful craftsmanship. The brand's captivating designs and unique materials are reshaping men's fast fashion, breaking outdated norms of the past, and inspiring men to express themselves confidently through their choice of underwear. As a result, underwear for men as a fashion category is witnessing an exciting transformation that is making industry experts sit up and take note.

What lies beneath: aussieBum's bold collections

Since its debut in 2001, aussieBum has revolutionized men's fashion with its fusion of style, comfort, and quality. Established in Sydney by Sean Ashby, this spirited brand has changed the game for men's underwear and swimwear, all while seducing customers with its irresistible price points. Its undeniable trend has turned it into a global sensation well-loved in over 180 countries, with customers raving about the brand's alluring designs that don't come with a hefty price tag.

aussieBum's collections have positioned the brand as a leader in underwear for men, but not just any man. The brand targets those who like to show off their best features in a way no other brand can achieve. 

The "Riot 2.0" collection, for one, features high-performance sports-mesh fabric, designed to keep wearers cool whilst looking sporty and shining a light on customers' most impressive assets. The "Slick Thong" range, a nod to the comeback of the men's thong, is designed to mold against the body, enhancing angles and emphasizing the cheekier side of a guy's personality. The "Classic Jock" harks back to locker room days, offering exceptional support and sports-level ventilation for athletes(and party-goers) alike.

As the brand continues to evolve how men dress beneath their clothes, aussieBum's commitment to innovation, quality, and staying true to its roots has paved the way for an exciting future in men's undergarments.

Boldness through innovative design

aussieBum's distinctive design sets the brand apart from competitors, and industry pundits say that nothing comes close to how the company makes its clients look. The brand experiments with cutting-edge materials and fabrics to create fashionable underwear that helps its client base exude confidence. Aside from looking the part, aussieBum also helps its shoppers feel good about their purchase with options for environmentally friendly and sustainable materials, keeping in line with society's demands for enviro-friendly options. 

aussieBum's daring spirit is apparent in its diverse cuts, patterns, and styles, catering to various tastes and preferences. The brand frequently updates its collections with fresh, enticing designs and bold prints, transforming the men's underwear landscape and redefining confidence for self-assured men.

‍Masculinity, Redefined.

aussieBum's underwear has made a significant impact by challenging stereotypes and societal expectations surrounding men's underwear and swimwear. By highlighting the male form in its many shapes and sizes and helping men feel confident and attractive in their briefs, trunks, or jockstraps, the brand has played a crucial role in redefining the ideals of masculinity and defying traditional norms.

With its bold approach, aussieBum is set to continue transforming men's underwear in exciting and daring ways. Fashion shouldn't be boring, and neither should your undergarments. In this way aussieBum puts its stamp on men's underwear, making it normal for men to feel and look sexy. As aussieBum says “If you doubt yourself…wear something else”