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Six years ago, Bad Birdie disrupted golf courses with bold, printed polos that turned everyone’s head.  

Fast forward to today, Bad Birdie is set to release their first ever Women’s Capsule Collection - guaranteed to break necks. Bad Birdie truly went all in on this one - the line created by teams of incredibly talented women spanning across product, merchandising, and design. No other brand in golf has treated their women’s line in a way that is not only true to sport, but gives a f*ck about women in golf - finally giving them something to be excited about and proud of. 

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What can be expected from this first look at how Bad Birdie is changing the paradigm of women’s golf apparel? A 41-piece collection featuring styles never-before-seen on the golf course that Lead Designer Allison Lippincott expects “will turn the women’s golf apparel market upside down.” Asking questions like “What movements are they doing?” and “What kind of features are required?”, Lippincott took the design team on an exploratory adventure, deep into the depths of fashion, emerging with trendsetting concepts that truly allow ‘her’ to look good, feel good and play good  *BAD*. 

From two-tone Caddy Rompers to the sleek Links Mock Tops, Double Down Skorts, Hybrid Dresses, Tunics, and Range Crop Tops & Shorts - Bad Birdie left no stone unturned. From color selections to proprietary designs, Lippincott and team wanted to give ‘her’ multiple opportunities to express her own style and personality by enabling her to mix and match items from within the extremely versatile collection.

To many in the industry, this could be seen as a massive risk and is likely why other brands haven’t honored the women of the sport - they’re afraid to fail. Bad Birdie is down for the cause. "This launch marks a new chapter for Bad Birdie… we are a golf brand that celebrates all golfers by pushing the sport forward through inclusivity, bold creativity, and good times," said Founder & CEO Jason Richardson, who built the brand by challenging the status quo of a centuries-old sport. Often at the forefront of golf’s cultural shifts is, of course, golf apparel. Bad Birdie has earned the respect of lifetime golfers and the attention of green grass newbs, eternally transforming the way golfers express themselves. Their efforts to make golf more inclusive will never end, it’s part of the brand.

With innovation at the core of everything they do, Bad Birdie’s capsule will provide the blueprint on how to create products that empower women on and off the course and to create a line that’s as much true to sport as it is ready to be walked down a fashion runway. Bad Birdie is the golf brand that can do both. Bad Birdie is a brand that's not only changing the golf industry but also empowering people to be themselves, to express their personalities, and to play the sport on their terms. At Bad Birdie, we all play.

To learn more about Bad Birdie, visit www.badbirdiegolf.com