Separate from the traditional seasonal collection releases comes the latest series in Balenciaga’s brand – It’s A Different Campaign. Debuting on February 19th, the assortment boasts the likings of unconventional proportions, melded archetypes and homages to the typical silhouettes. Among the featured items are the Rodeo Bag and the Collector Rodeo Bag, along with a distressed Sock-On-Heel and Cargo Sneakers in silver and gold accents.

Shot on bold white backdrops with the classic minimalist approach, the ironic tag lines ensure a sense of transcendence amongst the mules, the bags and the wraparound sunglasses of it all. The essence is highlighted mainly in the brand’s ability to reinforce the ethos it conveys with the highly-detailed yet simplistic featured products.