F L A U N T
A whizzing sphere collides with the racket. It’s practically love the way they fall into one another, pummeling back and forth beneath the beating sun. Backhand. Forehand. Grunt.
Strokes slash through air molecules atop this clay body, thwack! Breathe. The universe is a blur, and the crowd is nothing but a muffled babble. This court holds tennis players like a conversation. They’re kinetic. Nearly celestial.
A ball breaks the surface and...She’s done it! We can see it now, that gold medal—even sweeter than the tinfoil-wrapped chocolate kind—laid to rest on her neck. What power must one have to clench such a thing like that?
Everything is a vessel. Champions transport tennis balls from one end to another. Teenage diaries share secrets in times forgotten. Sticky jars exchange leftover pennies for a rainy day. If that’s the case, then something remarkable must protect the more precious metals.
That power? It’s Louis Vuitton. The premium partner of the Paris 2024 Olympic and Paralympic Games, Louis Vuitton designed two Medals Trunks and two Torches Trunks as receptacles for the most prestigious symbols of athletic achievement. By early May, the Louis Vuitton Torches Trunk had already chaperoned the Olympic torch from Olympia, Greece. Meanwhile, the Maison’s Medals Trunks, which guard athletes’ very dreams, will be fittingly displayed at Champions Park.
The trunks remind champions of Louis Vuitton’s history as a houser of precious objects, where the designer has cast celebrations for the F1 Grand Prix de Monaco, the NBA, and the FIFA World Cup. In honor of the designer’s partnership with the summer games, swimmer Léon Marchand, fencer Enzo Lefort, rugby player Antoine Dupont, and Paralympic sprinter Timothée Adolphe step onto the podium as Louis Vuitton’s newest house ambassadors. Winged carriers lift the weight of the world.
Sure, everything is a vessel. But for victors in Paris this summer, only Louis Vuitton—“Artisan of all Victories”—can hold gold.
Photographed by: Roberto Greco at Focus RK
Written by Julia Zara
Lighting Assistant: Anaïck Fosse.
Post Production: Jenia Filatova
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