Bulgari enters LVMH Watch Week 2023 with upscaled details to their classic Roman designs, utilizing daring design technique to illustrate that “Time is a Jewel.” This year’s new watches are bold and bedazzled, true to the consistency, class, and quality of Bulgari, rung anew with sparkling gems and colors. Exciting extensions of the already established designs are seen in Divas' Dream, Allegra, and Serpenti collections. 

Watches under Divas’ Dream are designed under the concept of the Roman “art of living” incorporating vivid colors and cabochon cuts. Divas’ Dream harnesses the magnificence of Rome’s Golden Age, while gem-set petals and gradients of blue and pink sapphires on Divas’ Dream Mosaica. Following the theme of beauty with bright and beautiful gemstones is the refined Allegra, coated in tourmalines, citrines, rhodolites, and peridots. With a variation of shapes and colors such as pink and yellow sapphires, additions to the Allegra watch continue to impress after their introduction in the Summer of 2022.  

Snakes are often recognized as the embodiment of rebirth and vitality, inspiring Bulgari to create the iconic Serpenti design. The wrap-around accessory has been popular with the luxury brand as early as 1948, and is renewed in the modularly constructed Serpenti Tubogas Infinity, where the twisting silhouette continues from the watch case to the bracelet for the first time. In 2019 Bulgari created the Serpenti Seduttori, now innovated with two new models offered in steel and rose gold.