Aligning with the 20th anniversary of Art Basel Miami Beach, Casablanca Paris, and luxury multi-brand retailer The Webster announces the launch of an Art Deco-inspired capsule. Lifting from the pastel-drenched design language of Miami’s historic architectural district of South Beach, where over 800 art deco buildings reside within one square mile—from Ocean Drive to Washington Avenue—the collection pays homage to an imaginary Casablanca Arts Club.
Much like the house’s dreamlike Tennis Club, the Arts Club is an ode to the in-house artists and artisans who each contribute to the meticulousness of the brand. Pastel gradients reference both Casablanca’s in-house color palette and The Webster’s Miami heritage soft-hued aesthetic.
“Through Charaf’s discerning and whimsical lens, a uniform collection for The Webster lifestyle is born. It is truly such a kismet partnership between Casablanca and The Webster, as our core brand values, such as art and design, align impeccably. We are so excited about this opportunity to have an exclusive capsule for our client, who, from the moment we started carrying has developed such loyalty and love for the brand,” says Laure Hériard Dubreuil, Founder and CEO of The Webster.
Fantasy landscapes and architectural silhouettes are reimagined through an idyllic Casablanca lens for The Webster, appearing across long and short-sleeved silk shirts and padded quilted skirts and jackets. Crochet—a signature of the house—appears again in gradient pastels throughout bags, bucket hats, bikinis, and skirt sets. Meanwhile, track tops and cotton sweatshirts are reimagined with unique art deco typography, as well as a symbology that is both now synonymous with Casablanca and the Floridian lifestyle, such as oranges and sculptural elements.
“The Webster is an institution in Miami. From the very first time I visited Miami, it was a huge inspiration for me. A hybrid of luxury and tropical America altogether. This was very much an inspiration, drawing from the strong architecture and design of the city. The Webster is not the store of yesterday, they are still pushing forward from every angle. The designs of the collection are inspired by South Beach, art deco and neon night. It’s an homage toMiami’s iconic skyline,“ says Charaf Tajer, Founder and Creative Director of Casablanca.
A selection of one-off pieces will also be available, including a South Beach-hued Casablanca towel, a pastel monogram iteration of the now-iconic Pink Wave sunglasses, and an exclusive Casablanca candle depicting a pastel pink imagined building crafted by sculptural candlemaker David Ochoa.
The Casablanca Arts Club capsule collection exclusively for The Webster launched on November 28 at The Webster’s 20,000-square-foot flagship Miami Beach store. Located in a historic art deco building in South Beach designed by architect Henry Hohauser, there will be an immersive installation that will live until December 19, 2022, and will be available online at thewebster.us.