Coach has launched Coachtopia, a new sub-brand focused on circular craft and collaborative creativity, catalyzing the brand’s progress towards a fully circular business model. Coachtopia is built for circularity, grounded in its Made Circular design philosophy, which is a set of three principles that inform how the sub-brand designs, crafts, and reuses products. Coachtopia reimagines the product lifecycle from end to beginning, by reducing the creation of new materials by crafting with waste and designing products that can be reimagined, remade and recycled to live multiple lives. Coachtopia is working to create beautiful things that have a significantly reduced impact on the planet compared to conventional luxury products.

Coachtopia is resetting the paradigm between brand and consumer, co-creating a new brand in collaboration with a growing community of Gen Z individuals. The Coachtopian community has been actively involved in Coachtopia since its earliest founding days, with members continually sharing their perspectives on circular fashion, shaping concepts, and setting expectations of the change they want to see. As part of its mission, Coachtopia is investing in this next generation of talent through collaborative programs, harnessing and showcasing new talent to find solutions to the problems facing fashion. Coachtopia is available today on Coach.com in the US, Canada and UK and in Selfridges.