There are not many decades that have re-captivated pop culture quite like the 1980s. Even the mere mention — ”the eighties” — evokes strong imagery of neon color ways, synthwave beats and big hairstyles that feel counterculture to the minimal, clean-girl-esque movements rippling across the internet. The decade’s maximalist and playful approach conjures a sense of freedom from modern-day demands and responsibilities — making it a natural point of fixation for musicians, designers and consumers alike. 

Iconic English photographer David Bailey ushers readers back to the genre-defying decade with his book, Eighties, published by Taschen. Bailey’s fashion photography from Vogue, Tatler and more serve as a guide over the 296 pages, revealing the time period’s diverse embodiments of sex, fun and couture. Era-defining beauties, like Naomi Campbell and Princess Diana, grace the pages, representing the greater cultural zeitgeist. 

Bailey gained prominence by shaping imagery of the Swinging Sixties; thus, the eighties — packed with vibrant colors and high-glamor aesthetics — presented a completely new world to work with. Photos in Eighties emulate the same ease and playfulness of Bailey’s early work, born out of the rapport only he could build with even the biggest cultural icons. 

‍Eighties underscores the continuous influence of Bailey’s work, showcasing the innovative creativity that would carry his career to present day. On a larger scale, this retrospective reminds readers why elements of the time period are ubiquitous; why the experimentation of artists and tastemakers would influence generations forty years down the line.

“The eighties turned out to be magic,” he stated in the foreword. Here, the magic jumps off every page.

You can find David Bailey's Eighties here.