It’s said thunder only happens when it’s raining, and innovation is the wind of wonder and whimsy. Consider the latest iteration of Bottega Veneta’s smoldering staple Cassette Bag, which sees creative director Mathieu Blazy integrate a ruching process prior to its intreccia to weave, along with a pinch of plissé—resulting in a sense of movement, of ‘craftin motion,’ that leaves one with just enough wind beneath their wings to embrace what lies ahead. A breezily beautiful thing.

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Photographed by Ryan Jenq at WIB Agency

Creative Director: Mui-Hai Chu‍

Prop Stylist: Gozde Eker

Photo Assistant: Aaron Bledsoe