FaZe Clan and Nike have announced their new collaboration: the Nike LeBron Nxxt Gen x FaZe Clan. The first collaboration between the global lifestyle, media, and gaming platform and Nike was designed in a collaborative creative process including FaZe Clan Creative Director Jay “JVY” Richardson and renowned stylist Toreno Winn.
“Our hope is that our first collaboration with Nike solidifies gamers belonging in the same realm of professional athletes,” says JVY. “The design of this shoe is inspired by the analogy that just like motherboards buried underneath the shell of technology, all great talent comes from beneath, and we all use different internal functions to power us as athletes and gamers.”
The shoe features classic FaZe Clan colorways (red and black), a holographic logo, and a technology motherboard representing the connection between athletes and gaming culture. Bronny James and the Sierra Canyon School basketball team will debut the shoe tonight in a game versus Notre Dame High School, with FaZe Clan talent sitting courtside in support and celebration of the collaboration.
The Nike LeBron Nxxt Gen x FaZe Clan will be available on March 9 in North America at SNKRS and FaZeClan.com.