Foo and Foo showcased their Autumn/Winter 2023 collection at New York Fashion Week on February 13th, 2023. Founder and creative director, Elizabeth Hilfiger, draws inspiration from her childhood in New York City and Nantucket, feeling like an outsider in both worlds. Fall ‘23 is an actualization of her memories, unapologetically tangling heritage nautical codes with FOO AND FOO’s irreverent take on Americana. There are no rules, as she plays with proportions, applying feminine techniques to masculine silhouettes, and vice versa.
Hilfiger’s twisted fantasy of Nantucket comes to life through utilitarian designs on everyday pieces, such as vintage striped tees that have been patched together, given new life as a dress or added as layering. Upcycled cable knit sweaters have FOO AND FOO logos and shoulder pads added for a second life. Classic FOO AND FOO denim styles are mostly kept raw, with ruching added to create unexpected fits. The Boner Jacket and Multi-loop Jeans have a rusty wash that’s reflective of decaying seaside elements. There’s more playfulness with the collaboration from tattoo artist, David Enth, where tattooed bodies are applied as Trompe l'oeil prints on tees, hoodies and sweats–like pieces you'd find at a boardwalk shop.