Pants can be pivotal to society’s well-being, especially to those in California (and LA, to be even more specific), where denim is recognized as the state fabric. Denim jeans run our state.

So, let’s lock our sights on LA as the city yearns for that vintage look. Many want to feel like they were born in the wrong era. This is hard to achieve even though it is commonly known that denim is the answer because there are an overwhelming amount of sources for it. One may never find the right place... It is a long sifting process that is never-ending. LA-based denim label, Icon Denim LA, seeks to curate this lengthy process for their consumers as they believe “you can dress how you want, when you want.”

They reveal their Spring Summer 2025 collection, which will debut in December 2024. The label grasps and reshapes the embers of what it means to be a timeless piece as it fits this core into our modern styling era.

The collection includes the typical (dark and light-washed) denim jeans, denim vests, and denim jorts with a vintage white hue. Providing bottom and top pieces that can be mixed and matched. Icon Denim LA also furthers its inclusivity with a broader range of sizes and fits that offer more customization for individuals looking for a baggier or slimmer fit, greying the lines of what it means to look elegant but feel comfortable and confident. This makes for a seasonal wedding that one might actually RSVP to.
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The collection continues as Icon Denim LA adds someone new to the bridal party. They introduce regular fabric wear into the fray with a new series of bright and lighted-colored tank tops, T-shirts, and sweatshirts to complement their denim. This collection teeters on the balance of style and comfort, aiming to fit whatever vibe consumers may go for, whether it is their workwear, beach bum, or even night out on the town outfit.

It all goes back to their motto of dressing “how you want, when you want.” They really are officiating the marriage of Elegance and Comfort.

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