Katy Perry’s Lifetimes Tour will soon be underway, and despite the first show being months out, music aficionados and Katy Perry fans are already purchasing concert tickets and making travel arrangements. 

Over the past few years, the travel and tourism industry has seen a growing trend in destination hot spots being linked to movies, shows, music, concerts, and more. Does that, then, mean we should expect U.S.-based fans to constitute a portion of Perry’s audiences in Canada, Great Britain, and Germany? Evidently, there is a high likelihood. 

justfly.com, a Momentum Ventures company and leading online travel agency, recently shared survey findings that reveal how music influences travel decisions. 

A substantial 76% of justfly.com’s survey participants—comprised of 2,000 leisure-traveling Americans—reported that they would travel to another city or country for a concert or music festival if tickets were easier to obtain. While Perry has shows slated for every major city in the U.S., from Vegas to Chicago, it’s no secret those population-dense cities are quick to sell out of tickets. Despite a flight, an alternatively located performance might be a more surefire solution. 

That’s not all justfly.com’s survey found. More than half of its respondents—73%—consider concerts and festivals a top reason for travel, with 58% stating they’ve already traveled specifically for a music event. These numbers suggest that Katy Perry’s Lifetimes Tour could significantly impact tourism, particularly in international destinations where fans may see an opportunity to combine a vacation with a once-in-a-lifetime concert experience.

For Perry’s Canadian tour stops in cities like Toronto and Vancouver, U.S. fans may see an appealing travel option, especially given the proximity and ease of access from major American hubs. Likewise, her performances in Europe—particularly in London, Paris, and Berlin—could draw American travelers eager to experience both a world-class concert and an international getaway.

The survey also highlighted a generational divide in music tourism habits. Millennials and Gen Z respondents expressed a greater willingness to travel for concerts than their counterparts in older generations, emphasizing the role of live music in their travel experiences. Given Perry’s multi-generational fanbase, it’s likely that her tour will attract a diverse audience of travelers spanning different age groups.

Beyond ticket availability, justfly.com’s research suggests affordability plays a key role in travel decisions. Nearly 45% of respondents said they would be more inclined to travel for a concert if there were travel deals or discounts available. With airlines and hotels often capitalizing on major events by offering special packages, it wouldn’t be surprising to see promotions tied to Perry’s tour dates.

With her expansive setlist, elaborate stage production, and dedicated global fanbase, Katy Perry’s Lifetimes Tour is poised to be more than just a musical event—it could be a major driver of tourism in the cities she visits. Whether fans are crossing state lines or international borders, the intersection of music and travel is undeniable, and Perry’s upcoming tour stands as a testament to this growing phenomenon.

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