Justice Baiden (A.K.A. justicewearscoolpants) is a co-founder of Love Renaissance, LVRN, the greatly acclaimed, Black-founded label and music management company, which just this week Bloomberg announced.
From LVRN's beginnings in Atlanta, started by five friends with a shared vision for a better way to approach the management of music artists, they grew and expanded to include the Love Renaissance record label (through a joint venture with Interscope), as well as a adding a music publishing partnership (with Warner Chappell) , among his roster of artists are 6LACK, Summer Walker, Westside Boogie, Davido, DVSN, Spinall and Baby Tate.
Justice sat down with Rhiyen Sharp in Los Angeles, where they talked management, the music industry and life in general.
We share 26 questions to help get to know more behind the industry juggernaut.
R.S. What’s your favorite time of day?
J.B. 2am
R.S. What’s your biggest weakness?
J.B. Love
R.S. Do you forgive and forget, forgive but remember, or forgive and hold the grudge?
J.B. Forgive hold the grudge but bring it up only when you act like it didn’t happen
R.S. What’s your biggest strength?
J.B. Love
R.S. What’s the biggest learning experience you’ve had?
J.B. Discipline is the key to success
R.S. What’s one vice you wish you could give up?
J.B. Smoking
R.S. What did you want to do with your life at age 12?
J.B. Be a famous nba star
R.S. What makes you feel accomplished?
J.B. Beating the odds
R.S. How do you start your day?
J.B. With my phone and a jog
R.S. What are you most excited about right now?
J.B. Defining my legacy
R.S. What’s the best compliment you’ve ever received so far in your career, and from whom?
J.B. “One of the best executives in this new world of music “ Jimmy iovine
R.S. What’s the priciest thing you’ve ever bought for someone else?
J.B. A BMW
R.S. What makes you feel like yourself?
J.B. talking to someone smarter than me
R.S. If there were just five things you could keep , not people - but things (foods, items, products etc) to take with you into a new life on a totally different planet - what would they be?
J.B. iPod, champion sweatpants , credit card, 48 laws of power book, recipe to hot wings
R.S. TV show you’re currently watching?
J.B. The watcher
R.S. Biggest risk or craziest chance you ever took in your life?
J.B. Bet on myself and dreams at 17
R.S. What’s your current favorite piece of clothing that you own?
J.B. sweatpants I designed
R.S. What’s one item of clothing which you believe every man should invest in?
J.B. Sweatpants
R.S. What’s inspiring you in any and all aspects of your life, right now?
J.B. Architecture
R.S. What’s the best piece of advice you’ve received, and how, by whom and when was it given to you?
J.B. You’re on borrowed time what you going to do with it ? - la reid
R.S. .What makes you the most mad at with work?
J.B. The lack of drive people may have
R.S. What draws you to new artists?
J.B. Authenticity
R.S. What are some of the first things which you notice about someone when you first meet them?
J.B. their pants
R.S. Do you have any big regrets or things you wish which you could do over?
J.B. I’m blessed
R.S. What’s currently on heavy rotation in your car, office and home right now?
J.B. Sault album (untitled God)
R.S. A little morbid i know - but many many years from now. What would it say on your own dream tombstone?
J.B. He loved pants Chinese food and gave more than he took