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JW Marriott and Flamingo Estate | Creating Expansion, a signature scent inspired by the JW Garden

A Three Part Collaboration Around the World

Written by

Palmer Dean

Photographed by

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JW Marriott Essex House New York

The big chandeliers, flashy carpets, large windows, and friendly bellhop—it's the small details of a hotel that make it such a mesmerizing establishment to walk into. JW Marriott, one of Marriott Bonvoy's thirty brands, is elevating the already alluring experience of staying in a hotel with a brand new partnership. The California hillside-based lifestyle company Flamingo Estate is working with JW Marriott to create a three-product series that will infuse elements of the natural world into the Marriott experience. The series includes a garden-infused signature scent, a nature-inspired global sound program, and a flavor-forward handcrafted honey blend.

Flamingo Estate is dedicated to creating pleasurable experiences from the natural world. Their aim is to use nature to promote holistic well-being. JW Marriott is keen on creating an atmosphere that allows guests to be present in mind, body, and spirit. These visions seamlessly overlap. Together, this duo embodies the spirit and energy of Mother Nature.

The Flamingo Estate
JW Marriott Dallas Arts District Pop-Up

Flamingo Estate and JW Marriott collaborated to create Expansion, a signature scent inspired by the JW Garden, a natural oasis found in many JW Marriott properties where guests can connect with nature while herbs and produce are cultivated for culinary experiences. Upon entering the JW Marriott properties, guests will be greeted with a whiff of Expansion, reminiscent of uplifting spirits and nature’s presence. Expansion contains notes of lush greenery, damp earth, and rich flowers. Other ingredients include white lotus flower and rosemary. The scent is energized by the “Queen of Herbs,” known for its adaptogenic qualities and unique ability to promote balance. This herb mixture has been used in Ayurvedic medicine as a tonic for the mind, body, and spirit. The scent will be encapsulated in a signature candle that is hand-poured in Los Angeles.

In part two of the three-product series, the duo has crafted four exclusive playlists to correspond to the energy of each time of day. These soundtracks, titled Aurora, Sun, Dusk, and Moon, are designed to create a sense of connection with Mother Nature and provide a sense of rhythm for guests, helping them move through the day with ease. The final product of the partnership is a signature crafted honey that contains adaptogenic Holy Basil and Bergamot to promote well-being and reduce stress. This irresistible liquid gold will be incorporated into cocktails and savory dishes by each property’s chefs. The honey will also be sold for individual use at $35.

The JW Marriott Essex House New York will feature a bespoke pop-up location called The Suite Shop, offering guests the opportunity to purchase products and immerse themselves in this sensory collection until June 14th. Flamingo Estate products will also be available at JW Marriott Dallas Arts District, JW Marriott Hotel Mexico City Polanco, JW Marriott Hotel Madrid, and JW Marriott Bengaluru Prestige Golfshire Resort & Spa. For those who cannot experience these products at a JW Marriott location, the sensory collection will be available for purchase by visiting CuratedbyJW.com.

JW Marriott Essex House New York
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jw marriott, flamingo estates, partnership
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