In an endless sea of drab car exteriors, Italian manufacturer Lamborghini always provides a jolt of color and performance. As one of the most referenced car brands in American music, Lamborghini and its best-selling Urus S model have become pop culture symbols. Referenced in songs from Soulja Boy's track "Lambo Urus" to Yeat's "Out thë way" and even Little Mix's "Power," Lamborghinis are more than just cars. They are embodiments of something altogether exceptional.

Unveiled earlier this year at Auto China Beijing, Lamborghini's latest hybrid model, the Urus SE, offers over 100 customization options through Lamborghini's Ad Personam program, distinguishing itself from its predecessor which continues to inspire rappers like Yeat. Now drivers can actually buy a Urus and "paint it all yellow, look like a bird" per the lyrics in "Out thë way".

As the company's best-selling model, the Urus SE marks a significant milestone as Lamborghini's first plug-in hybrid, advancing the manufacturer's Direzione Cor Tauri electrification strategy, a multi-year plan to make vehicles more sustainable. Compared to the original Urus S model, the plug-in hybrid produces 80% less emissions .

With a twin-turbo V8 engine and electric motor working in harmony, the Urus SE offers powerful acceleration and eco-conscious driving options. The Urus SE has four driving modes including EV Drive for pure electric cruising, Hybrid for efficiency, Performance for speed and Recharge to replenish the battery. New design updates such as a floating hood design and matrix LED lights with the company signature imbue the hybrid with the timeless luxury Lamborghini is known for. The SUV's aerodynamics have also been refined, with an improved rear that increases downforce by 35% for enhanced stability at high speeds. AC/DC's "Sin City" perfectly captures the extravagance of Lamborghinis like the Urus SE, placing them alongside other symbols of opulence like caviar and martinis in their iconic lyrics about high-rolling lifestyles.

Drawing on the spirit of Little Mix's lyric "they call me Lamborghini, 'cause I know just what I'm worth," the new Lamborghini Urus SE proves its value through innovation. The plug-in hybrid offers more sophisticated features compared to its predecessor, living up to the brand's prestigious reputation. Combining both performance and personalization, the Urus SE introduces innovative features like an electric torque vectoring system, which enhances the car's overall traction and agility.

Additionally, the Urus SE is available in striking new color pairings like Arancio Egon, a bold, monochromatic combination of oranges, and Bianco Sapphirus, an iridescent white body with a terracotta interior. Through Lamborghini's Ad Personam program, drivers can further customize their hybrid, choosing from 100 bodywork color options, 47 interior color combinations as well as four types of embroidery. Just like Saweetie rapping about Lamborghini keys, every Urus SE can be actually your type.

The Urus SE is currently available to order.

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