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Double Power: Lisa and Jessica Kistermann of Crime London are building a business empire one sneaker at a time 

Written by

Jorge Lucena

Photographed by

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Fashion designers, businesswomen, and streetstyle darlings, Lisa and Jessica Kistermann epitomize the cool-girl aesthetic effortlessly walking the line between sporty and sexy. 

When it comes to sneakers, Lisa and Jessica reign supreme. The founders of the footwear brand Crime London are building a business empire in a highly competitive industry one sneaker at a time, cementing their position among the female trailblazers in the world of streetwear.

Born in Italy with a multicultural Greek-German background, they were raised in London, during their studies in International Business and Russian, the young entrepreneurs realized a lack of premium high-quality designer sneakers. Recognizing both a challenge and an opportunity, Crime London was born, a sneaker that would bridge the gap between streetwear and high-end fashion. 

Crime London exhibits a diverse range of contemporary, minimal designs that hit the perfect price point between casual and luxury - a sneaker born to keep a foot in both worlds. The bold and eclectic mix of kicks has become part of the regular sneaker rotation of some of the globe’s most influential artists and celebrities including Rihanna, Sofia Richie, and Hailey Bieber, all been spotted donning the brand's sneakers.

The twinning duo behind the non-conventional sneaker brand have infectious energy, you’ve likely seen them backstage at music events or in street style roundups, sporting the latest designers while simultaneously maintaining a classic and edgy aesthetic. They have fun blending athleisure and unapologetically cool attitude of music into their creations. Unbothered by temporary trends, dictated by the big luxury fashion houses, they enjoy a more personal expression of their talent and passion for sound and style remixed into one creative force.

The Kistermann sisters know how to keep us on our toes when it comes to their personal style – and their sneakers play a big part in their accidental cool approach to dressing. 

The duo regularly reveals ‘fits and looks with distinct street-glam rarely seen before, with a huge range for any occasion – super edgy and feminine at the same time, though the ensemble always circles back to the statement shoe.

Crime London’s contemporary design – which features sleek lacing, lightweight performance soles, and a wide range of diverse premium Italian materials – ensures the sneakers meet all of today’s aesthetic and functional requirements while also shifting to becoming a more eco-responsible brand. The season’s newest drops nearly always result in instant sell-outs of several colorways. For Summer 2024 Crime London’s “Back On My Worst Behaviour” Collection contrasts statement urban proportions, neon colors, and playful patterns with the simplicity of timeless pieces which, in addition to being ultra-comfortable, are aimed at an endless range of people.

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