Authentic and intimate moments fuel Italian brand Loro Piana's Fall Winter  campaign. Shot by Glen Luchford, the brand’s campaign aims to demonstrate how livable their clothing truly is. Peeking into the small, joyful moments of everyday life allows viewers to deeply understand the wearability of the Fall Winter collection.

Within the shoot, characters are free to not only be themselves, but embrace the effortlessness of their day to day lives. From perfectly pleated dresses to cashmere sweaters and shining loafers, the collection and campaign doesn’t only warrant admiration, but appreciation of authenticity.