On May 17 Louis Vuitton celebrated the release of Pacific Chill, their latest addition to their Cologne Perfumes collection. Created by Louis Vuitton Master Perfumer Jacques Cavallier-Belletrud in collaboration with Alex Israel, the luxury house invited Los Angeles’s sought-after creatives to appreciate the beauty of Malibu atop the Santa Monica Mountains. Inspired by the culture of wellness and health that exists in California, Pacific Chill is regarded as a “Wellness Fragrance,” a fitting nod to the city of LA that inspired its very creation.