Maurice Lacroix  has updated their classic PONTOS Day Date watch, with subtle enhancements in an unrelenting pursuit of continuous improvement. The latest PONTOS Day Date now comes in new packaging made of #tide Ocean Material, helping to make the seas that little bit cleaner. Moreover, each watch, whether worn on a strap or bracelet, upholds the brand’s reputation for delivering high perceived value.

Maurice Lacroix has produced a dial that is rich in detail, beautifully appointed and eminently simple to read. Faceted hour and minute hands, lined with white Super-LumiNova, collaborate with applied indexes to impart meaning clearly and with style. As the model’s name implies, the dial is endowed with two apertures, one positioned below 12 o’clock, showing the prevailing day, and a second at 6 o’clock, indicating the date. The PONTOS Day Date is offered in a choice of three dial colors, including black, silver and anthracite. 

Building on the successful launch of the AIKON #tide collection, a range of models made from upcycled ocean-bound waste, the brand is now supplying all its watches in packaging made of #tide Ocean Material. It takes 34 bottles to make each watch box which means 34 fewer bottles polluting the sea. Each box includes a space to store an additional strap in a dedicated compartment and features a QR code which, when scanned, links to a digital user manual, obviating the need for paper instructions, once again mitigating any ecological impact.

The new PONTOS Day Date watch is available now.