Fall ushers in the end of summer, students trickle back to the campuses and dorms that plague their academic pursuits, and parents no longer busy themselves with thoughts of babysitters or summer fun registration. The dreaded back to school season offers little excitement for most, if not for the thrill of back to school shopping that casts a light in an otherwise dark and loathsome period. Luxury fashion house MCM is shaking off those first-day jitters with their latest Back to School Campaign for 2025. Taking center stage is the iconic Aren Tote, featured in two colors and sizes. The perfect vessel for textbooks, laptops, pencil cases, and other back to school basics, the Tote is designed for an academic lifestyle, fostering an attitude of excellence with its timeless Visetos Monogram canvas, a structured silhouette trimmed in natural leather, and interior and exterior pockets. A functional bag that boasts refinement, the Aren Tote is a statement piece for returning to a routine in style—the ultimate accessory for an academic weapon.

The Aren tote and other accessories are now available in stores and online.