MCM is no stranger to the innovative and ambitious. This year, they step farther out than ever before in an interstellar escapade. As a testament to their vision and in acknowledgment of their technologically adept audience, MCM launches the “From München to Mars” campaign. In the spirit of this mission, legendary actor Matt Dillon, up and coming actress Zelda Adams, and model Steph Shiu join forces with MCM as the stars of this endeavor.

At the center of this celestial adventure lies the new Diamant 3D bag, a piece masterfully crafted by MCM’s creative team led by the visionary direction of Global Creative Director Katie Chung. The Diamant 3D re-envisions the classic Diamant clutch with a striking, three-dimensional silhouette that simultaneously offers elegance and functionality. The Diamant 3D is available in opulent combinations of materials, including cow suede and fine Italian calf leather, or MCM’s classic cognac Visetos.

Global Creative Director Katie Chung explains, “The inspiration began with a pocket design, which evolved into a bag and then a 3D render, resulting in the Diamant 3D. Originating from the Visetos diamond pattern, the Diamant series embodies the diamond shape of functional pockets. These pockets, folded like origami, reveal a diamond within the Visetos monogram, actualized into a bag. The Diamant 3D incorporates zippers for utility, making the pockets three-dimensional and cargo-like.”

Encapsulating the innovative essence of MCM, the “From München to Mars” collection has been created to ensure that every base is covered on your next mission. The Diamant 3D bag is accompanied by the stark backpack in Cognac Visetos, visionary eyewear, and fundamental ready-to-wear items in futuristic metallic silver and iconic Cognac Visetos.

Chairperson Sung-Joo Kim shares, “Our motto From München to Mars is about pushing beyond limits. Our mission is to serve the needs of digital nomads. We’re committed to testing boundaries, leveraging new technology to explore new horizons. AI plays a significant role in this campaign, not only by taking a leap in innovation but also taking the path towards a more sustainable future.”