Luxury lifestyle fashion house MCM and Canadian dancer turned singer-songwriter Tate McRae celebrated the launch of their Spring Summer 2023 Campaign at the brand’s flagship store on Rodeo Drive on March 2. The campaign ties in with their Spring Summer collection, one of which explores cyberpunk aesthetics within the natural world. The collaboration is an extension of MCM’s brand identity and values, which seeks to keep classic styles alive while disrupting with futuristic innovation, appealing to several generations. The exclusive Beverly Hills event offered cocktails, fun activities, and a performance from McRae herself. The crowd consisted of entertainers and tastemakers–what else would we expect in all the glamour and talent that is Beverly Hills? Attendees included musician Delilah Bella Hamlin, actors Anna Cathart, Jake Borelli, Nico Greetham, the influential Dani Song, Chase Keith,Zack Lugo, and more.
Below, see Flaunt's exclusive access to Tate's glam-process in preparation for her performance and appearance at the MCM campaign party.