On April 27, the MCM Worldwide store on Rodeo Drive invited tastemakers of the community to enjoy cognac cocktails, hors d’oeuvres, and a DJ set to celebrate the launch of the highly anticipated MCM Onyx Eau de Parfum. Debuting this Spring, this marks the first fragrance for men from the German luxury fashion house.
Named after the powerful onyx gemstone, the fragrance inspires energy and strength, empowering its wearers. The scent itself consists of fresh ginger, grapefruit, and spices for an earthy and smooth aroma, blurring the line between fresh and floral with its lavender core and warm, long-lasting woody notes. The formula is entirely vegan, with over 79% of its ingredients being biodegradable and 89% of its ingredients being created from green chemistry principles. MCM Onyx is crafted with new-tech perfumery while the bottle design is crafted after the brand’s iconic Stark Backpack, offered in a black and grey Visetos with gunmetal accents.
Senior Perfumer and creator of MCM Onyx, Clément Gavarry says, “When I was working on MCM ONYX, I wanted to ensure it captured the essence of freedom in a fresh and modern way. The scent’s effervescent notes of spices and ginger, along with fresh lavender and warm woods encapsulate the feeling of being unstoppable.”