From the quiet, picturesque province of Udine, a young, ambitious Michele Zanello embarked on a journey that would revolutionize the entertainment industry as we know it. Born on February 26, 1995, in the quaint town of Latisana, Michele started in 2015 as a social media and event manager for numerous Italian venues. It was a humble start for the visionary who would later profoundly impact the music and entertainment industries in the burgeoning digital universe known as the Metaverse.
The year 2020 was pivotal for Michele. He launched Midnight Milano Society, a creative powerhouse that honed the image and interests of an eclectic mix of clientele—musicians, celebrities, companies, and showbiz personalities. The same year, he dove headlong into the music industry, stepping into the role of Head of A&R at a Milan-based music mediation agency. His work brought him into close collaboration with major dance labels such as Warner Music, Armada, Smash the House, Selected, Protocol, and Revealed.
A chance encounter in 2021 introduced Michele to Davide Cuttini and Diego di Tommaso, the brilliant minds behind Over The Reality, a platform at the frontier of Augmented Reality (AR) technology. Enthralled by the boundless possibilities of this innovation, Michele stepped in as Head of Metaverse Event & Relations. His new role bridged the chasm between cutting-edge AR tech and innovative event types, transforming Over The Reality into a powerhouse for next-level entertainment experiences.
From that point, Michele turned his gaze to the biggest Web3 projects like Decentraland, Sandbox, and Spatial. Combining his expertise in entertainment with a deep understanding of digital landscapes, he orchestrated the first-ever cross-metaverse music festival in 2022. Teaming up with Decentraland, Michele brought together artists such as Regard, Ozzy Osbourne, Soulja Boy, and Dillon Francis, crafting a groundbreaking spectacle that resonated through the digital and real worlds alike.
But Michele did not stop there. In March 2023, he seized the reins of the Metaverse Fashion Week, breaking traditional event norms to create the world's first hybrid catwalk on the iconic Milan Cathedral. Michele's audacious vision won the support of prestigious brands like Pinko, Space Runners x Balmain, Xr Couture, and Pet Liger, whose creations were part of the coveted Gucci Vault collection "The Next 100 Years of Gucci". This monumental achievement etched Michele's name into the annals of Milan's history, as recognized by Forbes.
An accomplished speaker and musician, Michele has graced over 50 major events, speaking at digital landmarks like NFT New York City and Limitless Innovation Paris. His musical ventures saw him release numerous songs under various projects and as part of the Italian trio, FUTURA. His innovative contributions to music in the Metaverse saw him named one of the 100 most influential Italians in the music business in 2022 (IEMBI 2022).
Today, Michele Zanello stands at the forefront of the digital entertainment frontier, continuously pushing the boundaries of what's possible. To learn more about this visionary's endeavors and to stay updated on his future projects, follow him on Instagram, and connect with him on LinkedIn. Step into his world, and join him on this thrilling journey through the Metaverse.