Recording artist and award-winning performer John Legend stars as the face of Montblanc’s latest luxury, and aptly named, fragrance line: Legend. In addition to fronting the worldwide classic among men’s fragrances, Legend will also headline the campaign of the latest scent to join the franchise, Montblanc Blue. 

Montblanc Legend, synonymous with boundary-pushing innovation and divine creativity, channels the mindset and feelings of those who aim to lead purposeful paths, not always in pursuit of legendary status, but often forming a legacy of their own along the way. John Legend has composed such a narrative by exploring new creative spaces, taking chances, and creating stand-out rhythms to tell his story. He requires no self-proclamation of legend status– his stand-alone working prowess speaks for itself.

The new advertisement campaign celebrates the talent of its new ambassador with an added emphasis on John Legend’s relentless pursuit of inspiration, portrayed by the artist sitting at his piano capturing his lyrical creations with a Montblanc Meisterstück writing instrument. His performance is an ongoing demonstration of creation in its highest form, as Legend composes original music featured in the film, created especially for Montblanc.