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By now, you’ve probably heard about various K-Beauty product trends that have not only gone viral across social media, but have also had major influence and impact on the beauty industry as a whole. In 2024, K-Beauty’s ability to reimagine skincare routines will undoubtedly continue as the products being introduced to the US Market are equally as innovative as they are seemingly effective. 

We all know it’s vital to take care of your skin in order to maintain a youthful, healthy appearance, but with so many emerging products, brands, and trends, it can be hard to know who to trust and which products are actually worth buying. As the beauty industry continues to introduce new patented technologies, innovative ingredients, and a continued emphasis on “clean beauty”, the global skincare market is projected to reach $273.3 billion by 2031. Today, we’re excited to introduce you to a brand who initially launched in Asia and is now available in the US. 

Founded in 2018, Moritek uses cutting-edge, patented technology to craft skincare and beauty products that are intended to replace aesthetic treatments when used correctly. With only three clean ingredients, their own independent lab, Mori.lab, and skincare experts developing each product through clinical trials and studies, Moritek is reimagining the simplicity of skincare and proving that elaborate, 8-step-skincare routines may not always be the answer to glowing skin. Continue reading for our Q&A session with Moritek to learn more about their technology, mission, and how they are paving the way for beauty standards and skincare routines in 2024.

1. How did Moritek get its start in Asia?

Moritek was established in 2018 by a founding team with over 20 years of experience in well-known hyaluronic acid skincare brands, focusing on the relationship between skin hydration and aging. With the rise of injectable

anti-aging care, we realized the rapidly growing demand for immediate, visual anti-aging solutions. After countless tests, Moritek successfully applied the "Epidermal Cell Messenger Theory" to the Ultimate Mori-Lift Mist, addressing consumers' needs for quick and effective anti-aging products. This innovation garnered widespread support and popularity among consumers.

2. What does Moritek mean? Where did the name come from?

"MORI" means gathering people, and "TEK" represents high technology. This embodies Moritek's core and development foundation of developing and using high technology to create beauty for the people.

3. Tell me about Moritek Labs. What happens at these labs, where are they located, and how do they assist with product development?

Moritek owns an independent lab, Mori.lab, in New Jersey, USA, responsible for the R&D of our formula, active ingredient screening, and ensuring formula safety and stability. We also collaborate with a high-tech anti-aging biogenetics lab in Switzerland to research and develop botulinum-like peptides.

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4. What are the two patented technologies?

Due to business confidentiality, we cannot disclose specific details about our patents here. However, the general scope of the patents includes a supercritical nanoscale plant bioactive substance extraction process and a process for producing and extracting botulinum-like wrinkle-reducing peptides.

5. What sets Moritek apart from competitor brands on the market?

What sets Moritek apart from competitors is our solution to the core issue of traditional anti-aging products requiring long-term use to see effects. Our most significant difference lies in our formula's simplicity. We use only three ingredients to reduce visible lifting and wrinkles in 30 seconds. Just seven days of consecutive use can improve skin wrinkles by 17%.

6. The K-beauty market is projected to be worth $30 billion by 2030 ; how does Moritek contribute to the market's elevation and continued growth?

Our contribution to the market's growth is through the development of innovative products and the continual introduction of new products that visibly and instantly show results.

7. The facial mist only has three ingredients; how did you decide on just 3 ingredients? Why is clean beauty important to the brand?

We define this product as the first step in skincare (the key to unlocking all anti-aging products). The original intention behind designing this product is to deliver a simple and efficient visually anti-aging effect without disrupting the skincare habits of the consumers. As "Misting" is the first step in all skincare routines, we must ensure that it is simple, clean, and pure without affecting consumers' subsequent skincare steps. Moritek's mission is to use conscious-oriented ingredients to provide an instant, visibly anti-aging experience.

8. Will we see more than just a facial mist? What product is next?

Yes! Of course, we will launch a new anti-aging cream and tightening ampoule serum in the upcoming quarter. We will continue to provide consumers with a safe, instant, visual, and efficient anti-aging experience beyond expectations. An at-home solution for lines and wrinkles is available to individuals of all ages, genders, and ethnicities worldwide.

Moritek's modern outlook on skincare makes it an essential brand to add to your skincare routine. With exciting new products on the horizon, the brand is surely a business to watch. As we continue to see a rise in K-Beauty skincare trends throughout 2024, keep your eye on Moritek as an emerging, innovative, and trusted brand within the beauty community. Follow Moritek on Instagram @moritekbeauty and visit their website to stay up to date on all news and launches.