Marketing and branding have become increasingly important in the food and beverage industry as a result of the rise of social media as an effective tool for restaurants to contact their target demographic and build a loyal following. In light of the proliferation of social media, Neha Anand argues, "restaurants have the opportunity to showcase their distinctive brand, interact with consumers, and engage with followers in novel ways." 

Instagram has become a popular marketing tool for the hospitality industry, particularly restaurants. The interactive features of Instagram, such as the ability for consumers to write comments, send direct messages, and learn about specials and discounts, make it a useful tool for restaurants to connect with their clientele. If what Neha Anand says is to be believed, "Instagram is a great tool to increase brand awareness and customer engagement. Sharing photos and videos from behind-the-scenes of your business is a great way to build trust and loyalty among your patrons." 

Instagram provides a fantastic platform for eateries to raise awareness of their establishment and foster relationships with their patrons, both of which have the potential to increase foot traffic and, by extension, revenue. When advertising time-sensitive or limited-time deals, Anand suggests leveraging Instagram's "Stories" function and hashtags to reach a wider audience. She contends that these strategies can increase patronage by spreading the word about a restaurant. 

It's another way restaurants may use social media to expand their clientele by connecting with bloggers and influencers in the food industry. The use of influencer marketing is a golden opportunity for the restaurant industry by connecting them with a captive audience that may be both hungry and interested. Neha Anand elaborates as follows: "Restaurants can increase their clientele by teaming up with prominent local food bloggers and journalists. Increasing your company's brand awareness can result in more customers and loyal followers." 

When it comes to boosting their brand awareness, customer base, and bottom line, restaurants just can't afford to ignore social media anymore. Neha Anand, director of Three Layer Hospitality, highlights the importance of budgeting, innovation, efficiency, and networking, as well as the impact of social media platforms like Instagram, in growing a company's audience and retaining loyal patrons. In the ever-evolving and fiercely competitive restaurant industry, strategic planning may help businesses like yours make a name for themselves.