Teaming up with New Balance for a new collaboration on the famed 530 running shoe enters Miu Miu – adding a spirited interpretation to the iconic sneaker originally launched in 1992. The two brands have debuted the campaign starring Julie Hoomans, Fluorine Wildeboer, and Peris Adolwi; captured by Lotta Volkova against a white wall background with crumpled sheets, a depiction allowing viewers to encourage their thoughts and dreams to propel them forward.
The sneaker is deconstructed with a minimal Miu Miu flare, accompanied by a flat sole available in two versions: distressed suede in a warm color palette and its counterpart in a mesh black and white. It’s lived in and confident – showcasing the heart and history of both brands effortlessly. The collection is now available online and in select stores worldwide.