‍Nicole Arbour- viral comedian and recording artist, and prominent voice in modern entertainment, continues to find success with The Arbour Affect podcast. In just its first 17 episodes, the podcast has achieved unprecedented growth with 36 million streams and views, or about 2.1 million per episode. Her transition from stand up to YouTube comic sensation, to a dominant entertainment figure has her outperforming rival podcasts and surpassing major network talk shows.

Building an Online Presence

Nicole first became an international sensation in 2015 with back to back to back viral videos. Over 2 billion views and 90 viral videos later, it was obvious Nicole was here to stay.  As she expanded online, she built a loyal fanbase (#GoTeam) with 5.1 million followers who tune in for her irreverent humor, cultural insights, health advice, and entertaining energy. Nicole blends comedy and commentary appealing to a diverse demographic and is always seen engaging in seemingly obscure “side quests.” One day you’ll see Nicole speaking at a business conference, the next she’s releasing a rock track that charts on Apple, the next, she’s hosting a Tiktok townhall for prominent Latinos with presidential nominees. Nicole is not Latino. 

As she’s been know to say Nicole really is a “Jack of all trades, master of fun.”

Expanding Opportunities With The Arbour Affect

Through her material Nicole continues to bridge the gaps between pop culture, comedy, business, and thought leadership—something which she carries into The Arbour Affect podcast. 

In the crowded space of Youtube, Arbour rose to the top. In the crowded space of podcasts, Arbour passed network shows in a matter of weeks attracting major brands. Nicole has already partnered with DraftKings, Rocket Money, Aries Tech, the UFC, Shopify, and Lume while also inviting business leaders onto the podcast to engage in high-level discussions and bring new perspectives to her platform.

A Showcase of Nicole’s Experience

Season One of The Arbour Affect showcased Nicole’s impressive business acumen as she held an equal conversation with the CEO of Impossible Kicks and exchanged lessons for marketing success with YoAngelo of Yonuts. Her experience in business and entertainment is consistently demonstrated on her platform, drawing respect from both her guests and her audience. During conversations with successful professionals, Nicole still manages to include humor and insight in each episode making it easy for the audience to learn along. 

A Stand Out Personality in Entertainment

Nicole enjoys inviting new faces on The Arbour Affect podcast, but it should be noted that she succeeds without relying on celebrity guests. Whether she’s alone in the studio or featuring a guest, her podcast continues to outperform the competition even gaining more traction on solo episodes. The audience is there for Nicole’s personality and insight, with guests simply adding something new to the conversation. Nicole, is the platform and she can talk politics, make people laugh, display genuine understanding, and still shift seamlessly into satire while wrapped in her 90’s Barbie aesthetic. She’s an anomaly.  

What’s Next for Nicole?

With thousands of online comments demanding Nicole take over a late night slot or join The View, (which would be a hilarious turn of events given her last appearance there,) it’s obvious Nicole is on everyone’s Hollywood’s radar these days. Nicole continues to post that she’s excited to help Make America Healthy Again and lend her expertise in chronic pain to the administration in any way she can, while moving to get feature films she’s been working on behind the scenes for a decade into production.

Whatever the next Arbour quest is, we’ll be tuning in.