The rising Asian American pop sensation, North Star Boys (NSB), has thrilled fans with the announcement of their latest single, "COLD WAR," on April 28. Produced by acclaimed music producers Tim Pagnotta (behind classics from Neon Trees, Weezer, Blink-182) and Brian Phillips (Machine Gun Kelly, Walk The Moon), the track is co-written by NSB frontrunners Oliver and Sebastian Moy, Pagnotta, Phillips, and Gabe Reali (Carlie Hanson, Peach Tree Rascals). 

“COLD WAR” was released out of necessity after eager fan reception once the band added it to their setlist, although unreleased, on their first-ever U.S. headline tour that began in March 2023. Promoting new music from their latest EP, PANIC, among other live-performance-exclusive tracks, the band embarked on a 25-city national tour following the success of a spell in Asia in the Fall of 2022.

As North Star Boys gain momentum with their new single "COLD WAR" and come off of their first U.S. tour, they are set to continue to break barriers and provide representation for Gen-Z Asian Americans in the music industry and across social media. With their unique sound, unforgettable performances, and strong social media presence of over 55 million followers combined, NSB is undoubtedly a force to be reckoned with, inspiring the next generation of dreamers and artists.

The debut U.S. tour has given NSB a unique opportunity to connect with their fans on a personal level, with the band engaging in pre-show and post-show interactions. "COLD WAR" serves as a heartfelt "thank you" to these dedicated fans, who have shown unwavering support throughout their latest tour. Fans eagerly anticipate the next chapter in the remarkable journey of this trailblazing Asian American pop band.