Set at the Deposito at Fondazione Prada in Milan, Prada's Spring/Summer 2025 Womenswear collection, Infinite Present, captures the tension of an age overwhelmed by information. In a world where data systems shape daily life, the show reflects the chaos born from the clash between rigid algorithms and human unpredictability. Prada explores the fine line between the finite and the infinite, where logic and spontaneity collide. Ultimately, Infinite Present becomes a metaphor for navigating a world dictated by technology, yet still driven by the wild force of human creativity.

Creativity, fashion, and identity are in a constant flux, continually evolving and adapting, which reinforces the idea that they are always in motion. Prada embraces this fluidity as each design is crafted to reflect the uniqueness of the individual and their present state. Drawing inspiration from various time periods, Prada seamlessly blends elements from the past, present, and even the future, challenging the notion of linear time. 

The decisions humans make, often unpredictably, are a product of the ability to choose freely. While there are countless options available to consume, Prada’s Spring Summer collection seeks to inspire limitless possibilities for action, decision-making, and creativity. When humans make choices or invent something, those actions or creations are one-of-a-kind, arising from specific moments of choice or intervention.

Prada’s designs embody the brand’s profound commitment to personal expression, celebrating individuality and the myriad choices that define us. Their work not only highlights the epitome of human creativity but also delves into the endless possibilities that emerge from embracing the personal. This creative celebration was further illuminated by the presence of Adria Arjona, Amanda Gorman, Amanda Peet, Carey Mulligan, Charli D’Amelio, Maya Hawke, and Sarah Paulson.