Prada’s Spring/Summer 2025 menswear campaign invites us to experience a narrative of raw authenticity, with actor Harris Dickinson at the forefront. Known for his transformative on-screen roles, such as Babygirl, Dickinson steps into the spotlight himself—abstaining from fictional personas to reveal himself, unmasked.

The campaign, captured through the lens of iconic photographer Steven Meisel, presents a multifaceted portrayal of Dickinson—dynamic yet contemplative, energetic yet effortlessly composed. Each frame reflects the intersection of character and individuality, with Prada’s classic menswear evolving alongside his presence.

Creative Director Ferdinando Verderi orchestrates a symphony of style and self-discovery, turning the classic into the contemporary and the familiar into the extraordinary. Dickinson emerges not just as a model, but as the protagonist of his story, embodying the campaign’s spirit: truth, transformation, and timeless sophistication.